Bras are one of the least donated items to women in need, yet one of the most needed. Soma Intimates has launched its 6th biannual Giving is Beautiful™ Soma Bra Donation. The nationwide charitable initiative to collect bras for women in need is the largest of its kind.
“We began this initiative in 2010 after we learned that bras are one of the least donated, yet most needed clothing items for women in need. The seemingly simple act of donating a bra can help restore a woman’s dignity and confidence as she rebuilds her life,” states Laurie Van Brunt, Soma Intimates’ Brand President.
Soma has collected over 368,000 bras to-date.
The Soma Bra Donation initiative directly impacts communities where bras are donated. Each of Soma Intimates’ 210 boutiques and outlets will work with its local women’s shelter to help women in need in that area.
Over 4 million women in the U.S. will stay in a domestic violence shelter this year.
According to Kim Gandy, President of NNEDV, “When a victim of domestic violence has to flee her home in the middle of the night, she will likely arrive at the shelter with only the clothes on her back.” In an effort to raise awareness about domestic violence, Soma has continued their partnership with the National Network to End Domestic Violence (NNEDV).
NNEDV represents over 2,000 shelter programs across 56 state and territory coalitions throughout the United States as a vital partner to help spread the word and make a difference in women’s lives.
During this donation period, Soma will feature an exclusive application on Facebook. “Take the Pledge” to donate a new or gently worn bra at any Soma boutique. Fans who “Take the Pledge” will also unlock a 25 cent donation to the National Network to End Domestic Violence (up to $5,000).
Soma customers can also participate in Get Gorgeous. Give Gorgeously. by scheduling a private party with three or more friends at Soma January 31st thru February 3rd. Soma will donate 10% of each party’s sales to the boutique’s local shelter. Organizers will receive a free bra for her for herself or to donate.
“The NNEDV’s family of local shelters around the country means every bra we collect will go to a woman in your own community. It’s our ultimate goal that no woman has to choose between buying a bra and putting food on the table,” says Van Brunt of Soma Intimates.
Starting today and continuing through February 14 th, 2013, the company will accept both new and gently worn bras at all Soma boutiques across the country. Take a few minutes out of your day to stop in and donate a gently worn bra, or a new one to help women in your community.
Find a Soma Intimates Boutique: http://www.soma.com/store/store_locator.jsp?icid=HPSUB-FindABoutique